About NuFresca™

Every great idea starts with a moment of discomfort - for us, it was the heat.

We started NuFresca™ with a simple mission: to make staying cool effortless, natural, and accessible for everyone. It began on a scorching summer day when we realized how few products truly helped people beat the heat without relying on chemicals or complicated gadgets.

That’s when the idea for the AeroCool™ Rapid Chill Towel was born, a towel that could deliver instant, lasting relief with nothing but water, air, and smart design.

What began as a small idea quickly grew into a movement. Today, NuFresca™ is trusted by thousands of athletes, travelers, outdoor workers, and everyday people who refuse to let the heat slow them down.

We’re proud to stand for innovation, comfort, and sustainability — crafting every towel with high-quality materials, eco-friendly packaging, and a deep respect for the planet.

Because for us, it’s not just about cooling down,
it’s about helping you stay fresh, confident, and in control wherever life takes you.

NuFresca™ -  Stay Cool, Naturally. ❄️